Certified monday.com Expert

90+ monday.com builds.Everything I learned, shared here.

I turn scattered spreadsheets, half-used CRMs and manual handoffs into one system that runs the business. Learn how it works for free, or have me build it with you.

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Working in English, German and Arabic

90+
implementations delivered: 250+
hours of live training
Certified monday.com Expert
Independent, no reseller quota

Selected clients

Two ways to work with me

Learn it, or have it built.

Most people arrive needing one of these two things. Both start from the same place: understanding the process before touching the tool.

Learn monday.com

Live training for you or your team, taught by someone who builds these systems for a living. You leave able to run it yourself.

1:1 or full team sessions
Built around your real boards
Written recap after every session

See training options

Implement monday.com

I design and build the system, then hand it over with documentation and training so it does not decay the moment I leave.

CRM, projects and operations
Fixed scope, fixed timeline
Your team owns it at the end

See how I build

Free and open

The Playbook

Everything I have learned building monday.com systems, organised so you can find the answer instead of scrolling.

Open the Playbook

monday.com as a CRM

How to build a sales pipeline in monday.com that your team actually updates, from board structure to forecasting.

Automations and integrations

What monday.com automates natively, where it stops, and when to reach for Make or n8n instead.

Dashboards and reporting

Getting numbers out of monday.com that hold up in a management meeting, including the mirror column traps.

Migration and rollout

Moving from spreadsheets, Pipedrive, HubSpot or a failed monday.com build, without losing the team's trust.

Foundations and structure

Workspaces, boards, groups, columns and permissions: the decisions that are expensive to undo later.

Written from real projects

Articles

All articles

CRM

How to set up monday.com as a CRM (the structure I use on every build)

The board structure, columns and pipeline stages I use to build monday.com CRMs that sales teams actually keep updated.

30 July 20266 min read

Automations

monday.com automations vs Make vs n8n: where each one stops

What native monday.com automations handle well, the exact points where they run out, and which integration platform to reach for instead.

28 July 20265 min read

Reporting

Why your monday.com dashboard numbers are wrong (mirror columns)

Mirror columns look like normal columns and behave nothing like them. Where they break reporting, and what to do instead.

24 July 20265 min read

Steal these

Templates you can copy today

Board structures, formulas and automation recipes, taken from systems already running in real companies.

All templates

Boardbeginner

monday.com CRM starter board

The exact board structure I use to start every CRM build: 6 pipeline stages, 9 columns that earn their place, and the 5 automations worth having on day one.

Get it

Formulaintermediate

The 12 monday.com formulas you actually need

Working formulas for date differences, business days, conditional totals and text cleanup, with the syntax gotchas that cost me hours.

Get it

Checklistbeginner

Spreadsheet to monday.com migration checklist

The 4-week rollout sequence as a working board: data prep, import, parallel running, and the cutover that makes people actually switch.

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Who is behind this

I am the person you hire when the last rollout did not stick.

Ahmed Essam, independent monday.com consultant and trainer

I am Ahmed Essam, an independent monday.com consultant and trainer. Over 90+ implementations I have seen the same pattern repeat: the tool is rarely the problem. The process behind it is.

So I do two things. I write down everything I learn and give it away here, and I take on a small number of builds and training engagements each month. Knowledge gets more valuable when it is shared, not when it is hoarded behind a proposal.

More about how I work

Don't take my word for it

monday.com vouches for me in writing.

Anyone can put "monday.com expert" in a LinkedIn headline. These 7 are issued by monday.com itself, one for every corner of the platform I build in. Click any of them to see the original.